We’ve all heard sound logos in advertising. The Intel sound logo is probably the most widely recognized one. A sound logo is a sonic signature used to associate a brand with a listener. Successful sound logos have the primary characteristics of being unique, memorable, and fitting. When a sound logo plays, a brand lives. When it comes to brand reinforcement …
Google Tech Talks Sound Logo
This is a sound logo I composed for the closing credits of vidoes on Google Tech Talks. The sound had to be synchronized to an animated text logo. The first phase of the animation spelled out titles letter by letter. So to sonify that kinetic energy, I used a fast arpeggio on a bell-like tone generated by Native Instruments Reaktor. …